If your intention is to nurture the health of a child and then you place before the child a bowl of fresh vegetables and a bowl of chocolates, which do you think the child will consume?
We think the Child is always likely to go for the bowl of chocolates. This is not because a child cannot be made to understand that the vegetables are a healthier option, but because for most children, chocolates taste a lot better than vegetables.
Now, Chocolates are not bad in their entirety. And one good reason chocolates have come to stay is because food lovers and leaders have through time and modification, found interesting ways to make chocolates ever delicious and affordable.
The idea then is not to replace vegetables with chocolates, but rather, to find really interesting and creative ways to make vegetables so appealing to a child while still retaining its richness and vitality.
At Agric&Culture, we believe that this principle can be applied to our essential meals. One major reason why we are working everyday to contribute to making good food interesting, delicious and affordable, everyday - so that it can always appeal to that child in every one of us.